--- title: Ordr Insights | Your payments already know. description: The identity layer for live experiences. One fan profile across ticketing, concessions, retail and premium, with attribution your partners can renew against. --- [![Ordr Insights](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-insights.svg)](https://ordr.io/?hsLang=io) Platform Solutions Research Customers [Schedule a demo](https://ordr.io/insight#demo) [![Ordr Pay](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-pay.svg)](https://ordr.io/pay?hsLang=io)[**Merchant processing**Interchange optimised, gateway agnostic, no headline rate games](https://ordr.io/pay#processing)[**Virtual payments**Text to pay, email links, and a PCI compliant agent portal](https://ordr.io/pay#virtual)[**Agentic payments**Machine initiated purchase, on rails that already shipped](https://ordr.io/pay#agentic)[**Alternative payments**Wallets, PIN debit, pay by bank, and stablecoin settlement](https://ordr.io/pay#alternative) [![Ordr Insights](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-insights.svg)](https://ordr.io/insight?hsLang=io)[**Fan IQ**One fan profile across ticketing, concessions, retail, and premium](https://ordr.io/insight#fan-iq)[**Partner IQ**Attribution your partners can renew against, not impressions](https://ordr.io/insight#partner-iq)[**Transact IQ**Every rate, every downgrade, every overcharge, in one view](https://ordr.io/insight#transact-iq) Live**Fan IQ is live with Ticketmaster** Ticketing, entry, concessions, retail, and partner activation resolved to one fan. [Read the case study →](https://ordr.io/customers/ticketmaster?hsLang=io) #### By role [**Finance**Rate visibility, dispute exposure, and a close that lands the same night](https://ordr.io/solutions/finance?hsLang=io)[**Partnerships**Prove what an activation delivered before the renewal conversation](https://ordr.io/solutions/partnerships?hsLang=io)[**Ticketing**Join the seat to the sale without leaving your ticketing platform](https://ordr.io/solutions/ticketing?hsLang=io)[**Operations**One system across gate, counter, retail, and premium](https://ordr.io/solutions/operations?hsLang=io)[**Technology**One integration layer instead of nine vendor relationships](https://ordr.io/solutions/technology?hsLang=io) #### By moment [Gate and entry](https://ordr.io/solutions/moments#gate) [Concessions and retail](https://ordr.io/solutions/moments#concessions) [Premium and suites](https://ordr.io/solutions/moments#premium) [Partner activation](https://ordr.io/solutions/moments#partner) #### Field reports [**The 2026 Venue Payments Report**What changed at the counter this season, and what it cost](https://ordr.io/research#report)[**Custody, compliance, and the cost of a fragmented stack**Data ownership, card security standards, and dispute economics](https://ordr.io/research/field-report-01?hsLang=io)[**All research**Everything Ordr has published, with sources](https://ordr.io/research?hsLang=io) #### Company [**News**Announcements, partnerships, and coverage](https://ordr.io/news?hsLang=io)[**About Ordr**Who we are and why we built this](https://ordr.io/about?hsLang=io) Free**The 2026 Venue Payments Report** Built from network transaction data and interviews with finance leads across sports and live entertainment. [Get the report →](https://ordr.io/research#report) #### Proof [**Case studies**Named clubs, measured results, stated method](https://ordr.io/customers?hsLang=io)[**Vegas Golden Knights**55 bps off interchange and $82.5k in chargebacks recovered](https://ordr.io/customers/golden-knights?hsLang=io)[**Pittsburgh Penguins**A dozen vendors consolidated, 53% off processing in 60 days](https://ordr.io/customers/penguins?hsLang=io)[**Ticketmaster**The integration that joins the ticket to the counter](https://ordr.io/customers/ticketmaster?hsLang=io) #### Trust [**Trust and security**Certifications, architecture, and who owns the fan record](https://ordr.io/trust?hsLang=io)[**How we handle data**What we hold, why we hold it, and for how long](https://ordr.io/trust#custody) Trusted by**The clubs, the resorts, and the rails** NHL, AHL, CFL and WNBA clubs, MLS, a Las Vegas resort, and the platforms underneath them. [See the roster →](https://ordr.io/customers?hsLang=io) # *Your payments**already *know*.* Forty thousand people walk in and every one of them leaves a trail across ticketing, the gate, the counter, retail and premium. Ordr Insights reads that trail as one person, one partner activation and one settled rate, on the night it happens. [Schedule a demo →](https://ordr.io/insight#demo)[See the IQ suite](https://ordr.io/insight#fan-iq) ![](https://ordr.io/hubfs/New%20Ordr%20Pictures/img-packed-arena-at-night.jpg) 01 Ticketing **Seat 112‑F**Bought, priced, allocated 02 Entry **Gate 4, 18:42**Scanned, credential matched 03 Counter **Section 103**Resolved to the same person Same nightSame profileSame ledger ## Nine systems. Nine strangers. Every system a team runs holds a piece of the same person, and not one of them holds the whole. The fan who bought the ticket in March and the fan who bought two beers in section 103 in October are, inside your own systems, two different people. Untangling that today costs the average organisation $1.5M a year across nine disparate data sources. 01**The fan goes anonymous at the gate** You know exactly who bought the ticket. The moment they walk in they become a basket with no name attached. Everything after entry is spend you cannot connect back to a person. 02**Partners are sold impressions, not proof** Renewals get argued with reach numbers nobody trusts. Forrester found 76 percent of marketers investing in sports sponsorship struggle to calculate the ROI, while 39 percent planned to spend more and 28 percent planned to enter for the first time. 03**Finance reconciles it by hand** Separate merchant IDs, separate export formats, separate ideas of what a customer record is. The join happens after the event, in a spreadsheet, on partial keys. Sponsorship figures from Forrester's Q4 2024 B2C Marketing CMO Pulse Survey, [published 2025](https://www.forrester.com/blogs/sports-sponsorships-surge-despite-fuzzy-roi). Money is going into sponsorship faster than measurement is. ![A fan tapping to pay at a stadium reader](https://ordr.io/hubfs/New%20Ordr%20Pictures/img-fan-tapping-a-phone-at-a-stadium-reader.jpg) ## The credential is already the key. The card at the point of authorisation is the one thing every system a team runs already touches. Fan IQ joins them at capture rather than after the event, with no app download and no separate loyalty program to launch. ## One profile. One ledger. Three lenses. Ordr Insights turns the transactions you already take into a single resolved record of who your fans are, what your partners delivered, and what your payments actually cost. It ingests any payment feed, whether Ordr processes it or not, and retires the loyalty systems, clunky feeds and nine disparate sources a team pays for today. The goal is simple: turn every transaction into additional revenue opportunity for the organization and its partners. 01 ### Fan IQ The identity layer. The card credential at the point of authorisation is already the common key across ticketing, entry, concessions, retail and premium. Fan IQ joins them at capture rather than after the event. - **One fan profile** across ticket, gate, counter, team store and suite, resolved the same night. - **Ticketmaster and Archtics integration** so ticketing data joins game night spend without leaving your ticketing platform. - **Card-linked recognition** with no app download and no separate loyalty program to launch. - **Written back to systems you own.** Enriched records go to your CRM, your ticketing platform and your BI stack, exportable in full at any time. Fan IQOne profile ##### What joins TicketingGate and entryConcessionsRetailPremium and suitesParking ##### What it writes back to Your CRMYour ticketing platformYour BI stackFull export, any time ##### What it does not need An app downloadA loyalty programA new terminal 02 ### Partner IQ Attribution a partner can renew against. Geofencing shows where fans go after they leave, game night spend shows what they bought while they were there, and the two together replace the impression report. - **Redemptions, not impressions.** Show a partner what their activation actually produced in purchases. - **Geofenced attribution** mapping fan movement to partner locations after the event. - **Activation in the moment.** Offers and alerts delivered through your own mobile app while the fan is still in the seat. - **Renewal evidence** that arrives as data rather than a quarterly PDF of reach numbers. What a partner sees at renewal Attribution Impressions reportedthe old report Fans actually exposedgeofenced Visits and purchases attributedwhat renews the deal Shape only. The narrowing is the point: fewer numbers, all of them defensible. 03 ### Transact IQ The CFO's view. Every rate, every downgrade, every overcharge, and the dispute ratio that now matters more than it did a year ago. Sells on its own and does not require Ordr Pay. - **Full rate visibility.** See where transactions downgraded, what it cost, and what the same volume should have qualified at. - **Continuous dispute monitoring.** Visa's merchant excessive threshold dropped from 220 to 150 basis points on 1 April 2026. - **Evidence assembled automatically** so representment is not a manual per-case exercise. Mastercard puts one chargeback at $82 internal plus $46 in fees. - **Settlement and reconciliation** across every channel, closing the night rather than the week. Processing cost across a season Transact IQ Current processing cost On Ordr 53% lower Opening nightSeason end Cumulative processing cost Shape is illustrative. The 53% is the Pittsburgh Penguins’ measured processing cost reduction. Thresholds from the [Visa Acquirer Monitoring Program fact sheet](https://corporate.visa.com/content/dam/VCOM/corporate/visa-perspectives/security-and-trust/documents/visa-acquirer-monitoring-program-fact-sheet-2025.pdf). Chargeback cost from [Mastercard, updated June 2026](https://www.mastercard.com/global/en/news-and-trends/Insights/2025/what-s-the-true-cost-of-a-chargeback-in-2025.html). ## Every tap is a thread. One purchase tells you almost nothing. Forty thousand of them, tied to seats, sections, fixtures and the person who made them, tell you what to price on Tuesday. Ordr does not sell you the transaction. It sells you the weave. [Read the research →](https://ordr.io/research?hsLang=io) Resolved, one fixtureIllustrative Ticketed attendanceknown at entry Spend captured on game nightbasket level Joined to one profilesame night Shape only. What resolves on your fixture depends on your systems, and we measure it on a single event before anyone signs anything. ## What it looked like for three organisations. Named clients, measured results, and the method stated. 80+ hrs Returned to the finance team every month after a dozen fragmented vendors were consolidated onto one platform, with Ticketmaster, Yinzcam, Micros and Salesforce integrated and no disruption to operations. Pittsburgh Penguins[Read the case study →](https://ordr.io/customers/penguins?hsLang=io) $82.5k Recovered through chargeback reduction, alongside a 55 basis point cut in interchange costs and more than ten systems integrated across the team and the stadium. Vegas Golden Knights[Read the case study →](https://ordr.io/customers/golden-knights?hsLang=io) Archtics The integration that lets ticketing data join game night spend. Attendance, per-cap by section and fan behaviour, without digging through exports or waiting on a static report. Ticketmaster[Read the case study →](https://ordr.io/customers/ticketmaster?hsLang=io) ## Start with one fixture. You do not need to replace anything to find out whether this works. 01 **Pick one event** One fixture, one team. We connect to what you already run and resolve a single night end to end. 02 **See what it found** How many attendees resolved to a known fan, what they spent across channels, and what your partner activations actually delivered that night. 03 **Decide what to turn on** Fan IQ, Partner IQ and Transact IQ are gated separately and permissioned by role. Your CFO can have transaction visibility without anyone else seeing it. ## Bring one night. We will show you the rest. Tell us what systems you run today and we will show you what a single fixture looks like resolved onto one profile. If your stack already does this, we will tell you. > Switching to Ordr was one of the smartest and easiest decisions we've made. By moving our payments under Ordr, we gained visibility into hidden costs and started unlocking valuable, revenue-driving data. **Mike Dillon**Chief Financial Officer, Pittsburgh Penguins First name Last name Work email Organisation Phone optional How can we help?Choose oneLower what we pay in card feesTake payments away from a terminalGet usable data out of our transactionsProve what our partners actually deliveredReplace several vendors with oneSomething else, or not sure yet Request a demo We use this to route you to the right person. No sequence, no drip. ### Thank you. Your request is in. Someone from Ordr will reply directly, usually within one business day. [![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)](https://ordr.io/?hsLang=io) The commerce intelligence layer for sports and live entertainment. One ledger across ticketing, the counter, retail and premium. #### Platform [Ordr Pay](https://ordr.io/pay?hsLang=io)[Merchant processing](https://ordr.io/pay#processing)[Virtual payments](https://ordr.io/pay#virtual)[Agentic payments](https://ordr.io/pay#agentic)[Alternative payments](https://ordr.io/pay#alternative)[Ordr Insights](https://ordr.io/insight?hsLang=io)[Fan IQ](https://ordr.io/insight#fan-iq)[Partner IQ](https://ordr.io/insight#partner-iq)[Transact IQ](https://ordr.io/insight#transact-iq) #### By role [Finance](https://ordr.io/solutions/finance?hsLang=io)[Partnerships](https://ordr.io/solutions/partnerships?hsLang=io)[Ticketing](https://ordr.io/solutions/ticketing?hsLang=io)[Operations](https://ordr.io/solutions/operations?hsLang=io)[Technology](https://ordr.io/solutions/technology?hsLang=io)[By moment](https://ordr.io/solutions/moments?hsLang=io) #### Customers [Case studies](https://ordr.io/customers?hsLang=io)[Vegas Golden Knights](https://ordr.io/customers/golden-knights?hsLang=io)[Pittsburgh Penguins](https://ordr.io/customers/penguins?hsLang=io)[Ticketmaster](https://ordr.io/customers/ticketmaster?hsLang=io)[Trust and security](https://ordr.io/trust?hsLang=io) #### Company [About Ordr](https://ordr.io/about?hsLang=io)[News](https://ordr.io/news?hsLang=io)[Research](https://ordr.io/research?hsLang=io)[Venue Payments Report](https://ordr.io/research#report)[Schedule a demo](https://ordr.io/insight#demo) © 2026 Ordr Technologies Inc. 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