Your paymentsalready know.

Forty thousand people walk in and every one of them leaves a trail across ticketing, the gate, the counter, retail and premium. Ordr Insights reads that trail as one person, one partner activation and one settled rate, on the night it happens.

01 Ticketing
Seat 112‑FBought, priced, allocated
02 Entry
Gate 4, 18:42Scanned, credential matched
03 Counter
Section 103Resolved to the same person
Same nightSame profileSame ledger

Nine systems.
Nine strangers.

Every system a team runs holds a piece of the same person, and not one of them holds the whole. The fan who bought the ticket in March and the fan who bought two beers in section 103 in October are, inside your own systems, two different people. Untangling that today costs the average organisation $1.5M a year across nine disparate data sources.

01The fan goes anonymous at the gate

You know exactly who bought the ticket. The moment they walk in they become a basket with no name attached. Everything after entry is spend you cannot connect back to a person.

02Partners are sold impressions, not proof

Renewals get argued with reach numbers nobody trusts. Forrester found 76 percent of marketers investing in sports sponsorship struggle to calculate the ROI, while 39 percent planned to spend more and 28 percent planned to enter for the first time.

03Finance reconciles it by hand

Separate merchant IDs, separate export formats, separate ideas of what a customer record is. The join happens after the event, in a spreadsheet, on partial keys.

Sponsorship figures from Forrester's Q4 2024 B2C Marketing CMO Pulse Survey, published 2025. Money is going into sponsorship faster than measurement is.

A fan tapping to pay at a stadium reader

The credential is already the key.

The card at the point of authorisation is the one thing every system a team runs already touches. Fan IQ joins them at capture rather than after the event, with no app download and no separate loyalty program to launch.

One profile.
One ledger.
Three lenses.

Ordr Insights turns the transactions you already take into a single resolved record of who your fans are, what your partners delivered, and what your payments actually cost. It ingests any payment feed, whether Ordr processes it or not, and retires the loyalty systems, clunky feeds and nine disparate sources a team pays for today. The goal is simple: turn every transaction into additional revenue opportunity for the organization and its partners.

01

Fan IQ

The identity layer. The card credential at the point of authorisation is already the common key across ticketing, entry, concessions, retail and premium. Fan IQ joins them at capture rather than after the event.

  • One fan profile across ticket, gate, counter, team store and suite, resolved the same night.
  • Ticketmaster and Archtics integration so ticketing data joins game night spend without leaving your ticketing platform.
  • Card-linked recognition with no app download and no separate loyalty program to launch.
  • Written back to systems you own. Enriched records go to your CRM, your ticketing platform and your BI stack, exportable in full at any time.
Fan IQOne profile
What joins
TicketingGate and entryConcessionsRetailPremium and suitesParking
What it writes back to
Your CRMYour ticketing platformYour BI stackFull export, any time
What it does not need
An app downloadA loyalty programA new terminal

02

Partner IQ

Attribution a partner can renew against. Geofencing shows where fans go after they leave, game night spend shows what they bought while they were there, and the two together replace the impression report.

  • Redemptions, not impressions. Show a partner what their activation actually produced in purchases.
  • Geofenced attribution mapping fan movement to partner locations after the event.
  • Activation in the moment. Offers and alerts delivered through your own mobile app while the fan is still in the seat.
  • Renewal evidence that arrives as data rather than a quarterly PDF of reach numbers.
What a partner sees at renewal Attribution
Impressions reportedthe old report
Fans actually exposedgeofenced
Visits and purchases attributedwhat renews the deal

Shape only. The narrowing is the point: fewer numbers, all of them defensible.

03

Transact IQ

The CFO's view. Every rate, every downgrade, every overcharge, and the dispute ratio that now matters more than it did a year ago. Sells on its own and does not require Ordr Pay.

  • Full rate visibility. See where transactions downgraded, what it cost, and what the same volume should have qualified at.
  • Continuous dispute monitoring. Visa's merchant excessive threshold dropped from 220 to 150 basis points on 1 April 2026.
  • Evidence assembled automatically so representment is not a manual per-case exercise. Mastercard puts one chargeback at $82 internal plus $46 in fees.
  • Settlement and reconciliation across every channel, closing the night rather than the week.
Processing cost across a season Transact IQ
Current processing cost On Ordr 53% lower Opening nightSeason end Cumulative processing cost

Shape is illustrative. The 53% is the Pittsburgh Penguins’ measured processing cost reduction.

Thresholds from the Visa Acquirer Monitoring Program fact sheet. Chargeback cost from Mastercard, updated June 2026.

Every tap
is a thread.

One purchase tells you almost nothing. Forty thousand of them, tied to seats, sections, fixtures and the person who made them, tell you what to price on Tuesday. Ordr does not sell you the transaction. It sells you the weave.

Resolved, one fixtureIllustrative
Ticketed attendanceknown at entry
Spend captured on game nightbasket level
Joined to one profilesame night

Shape only. What resolves on your fixture depends on your systems, and we measure it on a single event before anyone signs anything.

What it looked like
for three organisations.

Named clients, measured results, and the method stated.

80+ hrs

Returned to the finance team every month after a dozen fragmented vendors were consolidated onto one platform, with Ticketmaster, Yinzcam, Micros and Salesforce integrated and no disruption to operations.

Pittsburgh PenguinsRead the case study →
$82.5k

Recovered through chargeback reduction, alongside a 55 basis point cut in interchange costs and more than ten systems integrated across the team and the stadium.

Vegas Golden KnightsRead the case study →
Archtics

The integration that lets ticketing data join game night spend. Attendance, per-cap by section and fan behaviour, without digging through exports or waiting on a static report.

TicketmasterRead the case study →

Start with one fixture.

You do not need to replace anything to find out whether this works.

01

Pick one event

One fixture, one team. We connect to what you already run and resolve a single night end to end.

02

See what it found

How many attendees resolved to a known fan, what they spent across channels, and what your partner activations actually delivered that night.

03

Decide what to turn on

Fan IQ, Partner IQ and Transact IQ are gated separately and permissioned by role. Your CFO can have transaction visibility without anyone else seeing it.

Bring one night.
We will show you the rest.

Tell us what systems you run today and we will show you what a single fixture looks like resolved onto one profile. If your stack already does this, we will tell you.

Switching to Ordr was one of the smartest and easiest decisions we've made. By moving our payments under Ordr, we gained visibility into hidden costs and started unlocking valuable, revenue-driving data.
Mike DillonChief Financial Officer, Pittsburgh Penguins

We use this to route you to the right person. No sequence, no drip.

Thank you.

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