---
title: Ordr Launches Ordr Insights at Money20/20, Turning Payments Into Customer Intelligence
description: Ordr launches Ordr Insights, a commerce intelligence suite that turns payment data into customer intelligence, announced at Money20/20 USA in Las Vegas on 21 October 2026.
image: https://ordr.io/hubfs/New%20Ordr%20Pictures/news-ordr-insights-money2020.jpeg
---

[![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)Commerce Intelligence](https://ordr.io/)

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[Schedule a demo](https://ordr.io/news/ordr-insights-money2020#demo)

[![Ordr Pay](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-pay.svg)](https://ordr.io/pay)[**Merchant processing**Interchange optimised, gateway agnostic, no headline rate games](https://ordr.io/pay#processing)[**Virtual payments**Text to pay, email links, and a PCI compliant agent portal](https://ordr.io/pay#virtual)[**Agentic payments**Machine initiated purchase, on rails that already shipped](https://ordr.io/pay#agentic)[**Alternative payments**Wallets, PIN debit, pay by bank, and stablecoin settlement](https://ordr.io/pay#alternative)

[![Ordr Insights](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-insights.svg)](https://ordr.io/insight)[**Fan IQ**One fan profile across ticketing, concessions, retail, and premium](https://ordr.io/insight#fan-iq)[**Partner IQ**Attribution your partners can renew against, not impressions](https://ordr.io/insight#partner-iq)[**Transact IQ**Every rate, every downgrade, every overcharge, in one view](https://ordr.io/insight#transact-iq)

Live**Fan IQ is live with Ticketmaster**

Ticketing, entry, concessions, retail, and partner activation resolved to one fan.

[Read the case study →](https://ordr.io/customers/ticketmaster)

#### By role

[**Finance**Rate visibility, dispute exposure, and a close that lands the same night](https://ordr.io/solutions/finance)[**Partnerships**Prove what an activation delivered before the renewal conversation](https://ordr.io/solutions/partnerships)[**Ticketing**Join the seat to the sale without leaving your ticketing platform](https://ordr.io/solutions/ticketing)[**Operations**One system across gate, counter, retail, and premium](https://ordr.io/solutions/operations)[**Technology**One integration layer instead of nine vendor relationships](https://ordr.io/solutions/technology)

#### By moment

[Gate and entry](https://ordr.io/solutions/moments#gate) [Concessions and retail](https://ordr.io/solutions/moments#concessions) [Premium and suites](https://ordr.io/solutions/moments#premium) [Partner activation](https://ordr.io/solutions/moments#partner)

#### Field reports

[**The 2026 Venue Payments Report**What changed at the counter this season, and what it cost](https://ordr.io/research#report)[**Custody, compliance, and the cost of a fragmented stack**Data ownership, card security standards, and dispute economics](https://ordr.io/research/field-report-01)[**All research**Everything Ordr has published, with sources](https://ordr.io/research)

#### Company

[**News**Announcements, partnerships, and coverage](https://ordr.io/news)[**About Ordr**Who we are and why we built this](https://ordr.io/about)

Free**The 2026 Venue Payments Report**

Built from network transaction data and interviews with finance leads across sports and live entertainment.

[Get the report →](https://ordr.io/research#report)

#### Proof

[**Case studies**Named clubs, measured results, stated method](https://ordr.io/customers)[**Vegas Golden Knights**55 bps off interchange and $82.5k in chargebacks recovered](https://ordr.io/customers/golden-knights)[**Pittsburgh Penguins**A dozen vendors consolidated, 53% off processing in 60 days](https://ordr.io/customers/penguins)[**Ticketmaster**The integration that joins the ticket to the counter](https://ordr.io/customers/ticketmaster)

#### Trust

[**Trust and security**Certifications, architecture, and who owns the fan record](https://ordr.io/trust)[**How we handle data**What we hold, why we hold it, and for how long](https://ordr.io/trust#custody)

Trusted by**The clubs, the resorts, and the rails**

NHL, AHL, CFL and WNBA clubs, MLS, a Las Vegas resort, and the platforms underneath them.

[See the roster →](https://ordr.io/customers)

![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)

×

#### Platform

[Ordr Pay](https://ordr.io/pay)[Merchant processing](https://ordr.io/pay#processing)[Virtual payments](https://ordr.io/pay#virtual)[Agentic payments](https://ordr.io/pay#agentic)[Alternative payments](https://ordr.io/pay#alternative)[Ordr Insights](https://ordr.io/insight)[Fan IQ](https://ordr.io/insight#fan-iq)[Partner IQ](https://ordr.io/insight#partner-iq)[Transact IQ](https://ordr.io/insight#transact-iq)

#### Solutions

[Finance](https://ordr.io/solutions/finance)[Partnerships](https://ordr.io/solutions/partnerships)[Ticketing](https://ordr.io/solutions/ticketing)[Operations](https://ordr.io/solutions/operations)[Technology](https://ordr.io/solutions/technology)[Gate and entry](https://ordr.io/solutions/moments#gate)[Concessions and retail](https://ordr.io/solutions/moments#concessions)[Premium and suites](https://ordr.io/solutions/moments#premium)[Partner activation](https://ordr.io/solutions/moments#partner)

#### Research

[The 2026 Venue Payments Report](https://ordr.io/research#report)[Custody, compliance, and the cost of a fragmented stack](https://ordr.io/research/field-report-01)[All research](https://ordr.io/research)[News](https://ordr.io/news)[About Ordr](https://ordr.io/about)

#### Customers

[Case studies](https://ordr.io/customers)[Vegas Golden Knights](https://ordr.io/customers/golden-knights)[Pittsburgh Penguins](https://ordr.io/customers/penguins)[Ticketmaster](https://ordr.io/customers/ticketmaster)[Trust and security](https://ordr.io/trust)[How we handle data](https://ordr.io/trust#custody)

[Schedule a demo](https://ordr.io/news/ordr-insights-money2020#demo)

# Ordr Launches Ordr Insights at Money20/20, Turning Payments Into Customer Intelligence

Ordr launches Ordr Insights, a commerce intelligence suite that turns payment data into customer intelligence, announced at Money20/20 USA in Las Vegas on 21 October 2026.

[All announcements](https://ordr.io/news)

**21 October 2026**Announcement

**Ordr Technologies Inc.**Salt Lake City, Utah

## What was announced.

![Ryan Bott, CEO of Ordr, on stage launching Ordr Insights at Money20/20 USA in Las Vegas](https://ordr.io/hubfs/New%20Ordr%20Pictures/news-ordr-insights-money2020.jpeg)

Ryan Bott, CEO of Ordr, launches Ordr Insights at Money20/20 USA in Las Vegas.

Today at Money20/20 USA, Ordr launched Ordr Insights, a commerce intelligence suite that builds customer intelligence from payment data using AI. Ordr Insights can replace the loyalty programs, apps and customer data platforms companies overpay for today with insights built in automatically.

Ordr built and proved Ordr Insights in the Live Experience Industry with sports teams, entertainment properties and hospitality where thousands of fans move through dozens of points of sale. Now Ordr is bringing the same intelligence beyond the stadium, so every business can match their customer journey.

Ordr Insights requires no app to download and no sign up required but is encrypted at every level and compliant. Several teams are already replacing their customer data platform, loyalty program and reducing their data warehouse costs. From there traffic patterns enhance partner activations, while built-in social intelligence with AI surfaces the sentiment around the company's brand.

Put together, those movements show which partner activations actually drive revenue and which ones to cut. And because every activation runs through payments, Ordr Insights can settle the sponsor's payout automatically, closing one of sponsorship's biggest gaps: according to [Forrester](https://www.forrester.com/blogs/sports-sponsorships-surge-despite-fuzzy-roi), 76 percent of sports sponsorship marketers cannot calculate the ROI of their sponsorships. The same payments also show finance what every transaction really costs, with Ordr Insights reading every payment statement and flagging overcharges, downgrades and chargebacks. Until now, getting that full view meant stitching together over a half dozen systems and paying for every one of them.

> In our conversations with hundreds of teams, operators and merchants, we found they overspent by an average of $1.5 million a year piecing together customer data they already hold. Using AI Insights eliminates 20% of those costs and identifies millions more in revenue growth.

**Ryan Bott**Chief Executive Officer, Ordr

Ordr Insights is available today to businesses across the United States and Canada as a standalone suite or alongside Ordr Pay. Businesses can learn more at [ordr.io/insight](https://ordr.io/insight).

### About Ordr

Ordr is an integrated payments and commerce intelligence company that turns the data inside every payment into revenue. Founded in 2021 and proven with the teams and organizations that run live events, Ordr now serves businesses of every size that take card payments. Ordr's clients and partners include the Vegas Golden Knights, Pittsburgh Penguins, Ottawa Senators, Chicago Sky, Orlando City SC, BC Lions, OEG Sports & Entertainment and Resorts World Las Vegas.

Media contact: Ryan Bott, Chief Executive Officer, [ryan@ordr.io](mailto:ryan@ordr.io)

## Talk to the team.

Send one settlement statement and a list of what you run. You get a rate review and an integration plan either way.

> Switching to Ordr was one of the smartest and easiest decisions we've made. By moving our payments under Ordr, we gained visibility into hidden costs and started unlocking valuable, revenue-driving data.

**Mike Dillon**Chief Financial Officer, Pittsburgh Penguins

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How can we help?Choose oneLower what we pay in card feesTake payments away from a terminalGet usable data out of our transactionsProve what our partners actually deliveredReplace several vendors with oneSomething else, or not sure yet

Request a demo

We use this to route you to the right person. No sequence, no drip.

### Thank you.

Your request is in. Someone from Ordr will reply directly, usually within one business day.

[![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)](https://ordr.io/)

The commerce intelligence layer for sports and live entertainment. One ledger across ticketing, the counter, retail and premium.

#### Platform

[Ordr Pay](https://ordr.io/pay)[Merchant processing](https://ordr.io/pay#processing)[Virtual payments](https://ordr.io/pay#virtual)[Agentic payments](https://ordr.io/pay#agentic)[Alternative payments](https://ordr.io/pay#alternative)[Ordr Insights](https://ordr.io/insight)[Fan IQ](https://ordr.io/insight#fan-iq)[Partner IQ](https://ordr.io/insight#partner-iq)[Transact IQ](https://ordr.io/insight#transact-iq)

#### By role

[Finance](https://ordr.io/solutions/finance)[Partnerships](https://ordr.io/solutions/partnerships)[Ticketing](https://ordr.io/solutions/ticketing)[Operations](https://ordr.io/solutions/operations)[Technology](https://ordr.io/solutions/technology)[By moment](https://ordr.io/solutions/moments)

#### Customers

[Case studies](https://ordr.io/customers)[Vegas Golden Knights](https://ordr.io/customers/golden-knights)[Pittsburgh Penguins](https://ordr.io/customers/penguins)[Ticketmaster](https://ordr.io/customers/ticketmaster)[Trust and security](https://ordr.io/trust)

#### Company

[About Ordr](https://ordr.io/about)[News](https://ordr.io/news)[Research](https://ordr.io/research)[Venue Payments Report](https://ordr.io/research#report)[Schedule a demo](https://ordr.io/news/ordr-insights-money2020#demo)

© 2026 Ordr Technologies Inc. [Privacy](https://ordr.io/privacy) [Terms](https://ordr.io/terms) [Trust and security](https://ordr.io/trust)

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