--- title: Ordr by moment | Gate, counter, premium and partner activation. description: The four moments where money and identity meet in a live event, and what Ordr does at each one. --- [![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)Commerce Intelligence](https://ordr.io/?hsLang=io) Platform Solutions Research Customers [Schedule a demo](https://ordr.io/solutions/moments#demo) [![Ordr Pay](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-pay.svg)](https://ordr.io/pay?hsLang=io)[**Merchant processing**Interchange optimised, gateway agnostic, no headline rate games](https://ordr.io/pay#processing)[**Virtual payments**Text to pay, email links, and a PCI compliant agent portal](https://ordr.io/pay#virtual)[**Agentic payments**Machine initiated purchase, on rails that already shipped](https://ordr.io/pay#agentic)[**Alternative payments**Wallets, PIN debit, pay by bank, and stablecoin settlement](https://ordr.io/pay#alternative) [![Ordr Insights](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-insights.svg)](https://ordr.io/insight?hsLang=io)[**Fan IQ**One fan profile across ticketing, concessions, retail, and premium](https://ordr.io/insight#fan-iq)[**Partner IQ**Attribution your partners can renew against, not impressions](https://ordr.io/insight#partner-iq)[**Transact IQ**Every rate, every downgrade, every overcharge, in one view](https://ordr.io/insight#transact-iq) Live**Fan IQ is live with Ticketmaster** Ticketing, entry, concessions, retail, and partner activation resolved to one fan. [Read the case study →](https://ordr.io/customers/ticketmaster?hsLang=io) #### By role [**Finance**Rate visibility, dispute exposure, and a close that lands the same night](https://ordr.io/solutions/finance?hsLang=io)[**Partnerships**Prove what an activation delivered before the renewal conversation](https://ordr.io/solutions/partnerships?hsLang=io)[**Ticketing**Join the seat to the sale without leaving your ticketing platform](https://ordr.io/solutions/ticketing?hsLang=io)[**Operations**One system across gate, counter, retail, and premium](https://ordr.io/solutions/operations?hsLang=io)[**Technology**One integration layer instead of nine vendor relationships](https://ordr.io/solutions/technology?hsLang=io) #### By moment [Gate and entry](https://ordr.io/solutions/moments#gate) [Concessions and retail](https://ordr.io/solutions/moments#concessions) [Premium and suites](https://ordr.io/solutions/moments#premium) [Partner activation](https://ordr.io/solutions/moments#partner) #### Field reports [**The 2026 Venue Payments Report**What changed at the counter this season, and what it cost](https://ordr.io/research#report)[**Custody, compliance, and the cost of a fragmented stack**Data ownership, card security standards, and dispute economics](https://ordr.io/research/field-report-01?hsLang=io)[**All research**Everything Ordr has published, with sources](https://ordr.io/research?hsLang=io) #### Company [**News**Announcements, partnerships, and coverage](https://ordr.io/news?hsLang=io)[**About Ordr**Who we are and why we built this](https://ordr.io/about?hsLang=io) Free**The 2026 Venue Payments Report** Built from network transaction data and interviews with finance leads across sports and live entertainment. [Get the report →](https://ordr.io/research#report) #### Proof [**Case studies**Named clubs, measured results, stated method](https://ordr.io/customers?hsLang=io)[**Vegas Golden Knights**55 bps off interchange and $82.5k in chargebacks recovered](https://ordr.io/customers/golden-knights?hsLang=io)[**Pittsburgh Penguins**A dozen vendors consolidated, 53% off processing in 60 days](https://ordr.io/customers/penguins?hsLang=io)[**Ticketmaster**The integration that joins the ticket to the counter](https://ordr.io/customers/ticketmaster?hsLang=io) #### Trust [**Trust and security**Certifications, architecture, and who owns the fan record](https://ordr.io/trust?hsLang=io)[**How we handle data**What we hold, why we hold it, and for how long](https://ordr.io/trust#custody) Trusted by**The clubs, the resorts, and the rails** NHL, AHL, CFL and WNBA clubs, MLS, a Las Vegas resort, and the platforms underneath them. [See the roster →](https://ordr.io/customers?hsLang=io) # *Four moments.**One *ledger*.* A live event is not one commercial relationship, it is four, and they happen in sequence over about five hours. Ordr treats them as one continuous record rather than four systems that meet in a spreadsheet the following week. [Schedule a demo →](https://ordr.io/solutions/moments#demo)[See the platform](https://ordr.io/pay?hsLang=io) ![](https://ordr.io/hubfs/New%20Ordr%20Pictures/img-race-car-at-speed-on-a-floodlit-circuit.jpg) 01 Gate **Entry**Credential and tap on one rail 02 Counter **Concessions and retail**Basket level, SKU detail 03 Premium **Suites and club**Folio and hospitality Same nightSame profileSame settlement ## Where money and identity meet. Each of these is usually procured separately, runs on a different vendor, and reports into a different part of the organisation. That is the whole problem in one sentence. 01 ### Gate and entry The credential and the payment on the same rail. Entry is where identity is strongest and where, for most teams, it is thrown away. - **Scan and tap on one rail**, so entry is a transaction record rather than a turnstile count. - **Credential matched at the gate** and carried through everything the fan does afterwards. - **Ninety thousand people through a four hour window** is a throughput problem before it is a data problem. Both get solved at the same layer. - **No app download.** Card linked recognition, nothing for the fan to join. Gate and entryOne rail ##### Captured GateTimeCredentialSeat ##### Carried to ConcessionsRetailPremiumPartner activation 02 ### Concessions and retail Fixed stands, mobile ordering, in-seat delivery and the team store. The largest volume of transactions and the richest behavioural signal a team collects. - **Every format on one contract**: fixed, mobile, in-seat and team store. - **SKU level detail**, which is what makes an offer specific rather than generic. - **Per-cap by section**, which rarely tracks ticket price the way finance expects it to. - **Reconciled the same night** rather than the following week. Concessions and retailBasket level ##### Formats Fixed standsMobile orderingIn-seatTeam storePop-up ##### Signal BasketSKUSectionTime in event 03 ### Premium and suites The smallest number of transactions and the largest number attached to each one. Folio, club and hospitality settlement handled with everything else. - **Folio and club settlement** in the same ledger as the rest of the night. - **Host and guest both visible**, which matters because the person paying is often not the person attending. - **Virtual payments** for deposits, balances and renewals, taken by link rather than over the phone. - **The terminal nobody notices**, in the seat that pays for the season. Premium and suitesOne settlement ##### Settled together SuitesClubsHospitalityFolio ##### Taken by TerminalText to payEmail linkAgent portal 04 ### Partner activation The moment the commercial team is judged on, and the only one of the four that currently has no transaction record attached to it at all. - **Redemptions rather than impressions**, attached to real purchases. - **Delivered in your own mobile app**, geofenced and triggered on behaviour. - **Attribution that survives a renewal meeting**, including category spend lift during the activation window. - **76 percent of sponsors cannot calculate their ROI.** This is the moment that fixes that. What a partner sees at renewal Partner IQ Impressions reportedthe old report Fans actually exposedgeofenced Visits and purchases attributedwhat renews Sponsorship measurement figures from [Forrester, Q4 2024 CMO Pulse Survey](https://www.forrester.com/blogs/sports-sponsorships-surge-despite-fuzzy-roi). ## Across the whole night. 53% Reduction in payment costs once every moment ran on one platform instead of a dozen vendors procured separately. Pittsburgh Penguins[Read the case study →](https://ordr.io/customers/penguins?hsLang=io) 55 bps Average interchange reduction across every point of sale in the team and stadium estate, plus $82,500 in chargebacks recovered. Vegas Golden Knights[Read the case study →](https://ordr.io/customers/golden-knights?hsLang=io) Archtics The ticketing integration that lets the first moment of the night connect to the three that follow it. Ticketmaster[Read the case study →](https://ordr.io/customers/ticketmaster?hsLang=io) ## Which moment is costing you most? Tell us where the gaps are today and we will resolve a single fixture across all four so you can see what joins and what does not. > Switching to Ordr was one of the smartest and easiest decisions we've made. By moving our payments under Ordr, we gained visibility into hidden costs and started unlocking valuable, revenue-driving data. **Mike Dillon**Chief Financial Officer, Pittsburgh Penguins First name Last name Work email Organisation Phone optional How can we help?Choose oneLower what we pay in card feesTake payments away from a terminalGet usable data out of our transactionsProve what our partners actually deliveredReplace several vendors with oneSomething else, or not sure yet Request a demo We use this to route you to the right person. No sequence, no drip. ### Thank you. Your request is in. Someone from Ordr will reply directly, usually within one business day. [![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)](https://ordr.io/?hsLang=io) The commerce intelligence layer for sports and live entertainment. One ledger across ticketing, the counter, retail and premium. #### Platform [Ordr Pay](https://ordr.io/pay?hsLang=io)[Merchant processing](https://ordr.io/pay#processing)[Virtual payments](https://ordr.io/pay#virtual)[Agentic payments](https://ordr.io/pay#agentic)[Alternative payments](https://ordr.io/pay#alternative)[Ordr Insights](https://ordr.io/insight?hsLang=io)[Fan IQ](https://ordr.io/insight#fan-iq)[Partner IQ](https://ordr.io/insight#partner-iq)[Transact IQ](https://ordr.io/insight#transact-iq) #### By role [Finance](https://ordr.io/solutions/finance?hsLang=io)[Partnerships](https://ordr.io/solutions/partnerships?hsLang=io)[Ticketing](https://ordr.io/solutions/ticketing?hsLang=io)[Operations](https://ordr.io/solutions/operations?hsLang=io)[Technology](https://ordr.io/solutions/technology?hsLang=io)[By moment](https://ordr.io/solutions/moments?hsLang=io) #### Customers [Case studies](https://ordr.io/customers?hsLang=io)[Vegas Golden Knights](https://ordr.io/customers/golden-knights?hsLang=io)[Pittsburgh Penguins](https://ordr.io/customers/penguins?hsLang=io)[Ticketmaster](https://ordr.io/customers/ticketmaster?hsLang=io)[Trust and security](https://ordr.io/trust?hsLang=io) #### Company [About Ordr](https://ordr.io/about?hsLang=io)[News](https://ordr.io/news?hsLang=io)[Research](https://ordr.io/research?hsLang=io)[Venue Payments Report](https://ordr.io/research#report)[Schedule a demo](https://ordr.io/solutions/moments#demo) © 2026 Ordr Technologies Inc. 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