--- title: Ordr for partnerships | Renew on evidence. description: Attribution your partners can renew against. Redemptions and purchases rather than impressions, delivered through your own mobile app. --- [![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)Commerce Intelligence](https://ordr.io/?hsLang=io) Platform Solutions Research Customers [Schedule a demo](https://ordr.io/solutions/partnerships#demo) [![Ordr Pay](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-pay.svg)](https://ordr.io/pay?hsLang=io)[**Merchant processing**Interchange optimised, gateway agnostic, no headline rate games](https://ordr.io/pay#processing)[**Virtual payments**Text to pay, email links, and a PCI compliant agent portal](https://ordr.io/pay#virtual)[**Agentic payments**Machine initiated purchase, on rails that already shipped](https://ordr.io/pay#agentic)[**Alternative payments**Wallets, PIN debit, pay by bank, and stablecoin settlement](https://ordr.io/pay#alternative) [![Ordr Insights](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-insights.svg)](https://ordr.io/insight?hsLang=io)[**Fan IQ**One fan profile across ticketing, concessions, retail, and premium](https://ordr.io/insight#fan-iq)[**Partner IQ**Attribution your partners can renew against, not impressions](https://ordr.io/insight#partner-iq)[**Transact IQ**Every rate, every downgrade, every overcharge, in one view](https://ordr.io/insight#transact-iq) Live**Fan IQ is live with Ticketmaster** Ticketing, entry, concessions, retail, and partner activation resolved to one fan. [Read the case study →](https://ordr.io/customers/ticketmaster?hsLang=io) #### By role [**Finance**Rate visibility, dispute exposure, and a close that lands the same night](https://ordr.io/solutions/finance?hsLang=io)[**Partnerships**Prove what an activation delivered before the renewal conversation](https://ordr.io/solutions/partnerships?hsLang=io)[**Ticketing**Join the seat to the sale without leaving your ticketing platform](https://ordr.io/solutions/ticketing?hsLang=io)[**Operations**One system across gate, counter, retail, and premium](https://ordr.io/solutions/operations?hsLang=io)[**Technology**One integration layer instead of nine vendor relationships](https://ordr.io/solutions/technology?hsLang=io) #### By moment [Gate and entry](https://ordr.io/solutions/moments#gate) [Concessions and retail](https://ordr.io/solutions/moments#concessions) [Premium and suites](https://ordr.io/solutions/moments#premium) [Partner activation](https://ordr.io/solutions/moments#partner) #### Field reports [**The 2026 Venue Payments Report**What changed at the counter this season, and what it cost](https://ordr.io/research#report)[**Custody, compliance, and the cost of a fragmented stack**Data ownership, card security standards, and dispute economics](https://ordr.io/research/field-report-01?hsLang=io)[**All research**Everything Ordr has published, with sources](https://ordr.io/research?hsLang=io) #### Company [**News**Announcements, partnerships, and coverage](https://ordr.io/news?hsLang=io)[**About Ordr**Who we are and why we built this](https://ordr.io/about?hsLang=io) Free**The 2026 Venue Payments Report** Built from network transaction data and interviews with finance leads across sports and live entertainment. [Get the report →](https://ordr.io/research#report) #### Proof [**Case studies**Named clubs, measured results, stated method](https://ordr.io/customers?hsLang=io)[**Vegas Golden Knights**55 bps off interchange and $82.5k in chargebacks recovered](https://ordr.io/customers/golden-knights?hsLang=io)[**Pittsburgh Penguins**A dozen vendors consolidated, 53% off processing in 60 days](https://ordr.io/customers/penguins?hsLang=io)[**Ticketmaster**The integration that joins the ticket to the counter](https://ordr.io/customers/ticketmaster?hsLang=io) #### Trust [**Trust and security**Certifications, architecture, and who owns the fan record](https://ordr.io/trust?hsLang=io)[**How we handle data**What we hold, why we hold it, and for how long](https://ordr.io/trust#custody) Trusted by**The clubs, the resorts, and the rails** NHL, AHL, CFL and WNBA clubs, MLS, a Las Vegas resort, and the platforms underneath them. [See the roster →](https://ordr.io/customers?hsLang=io) # *Renew on***evidence*.* Sponsorship money is going in faster than measurement is. Forrester found 76 percent of marketers who invested in sports sponsorship struggle to calculate the ROI, while 39 percent planned to increase spend and 28 percent planned to enter for the first time. Partner IQ gives you the number they cannot produce for themselves. [Schedule a demo →](https://ordr.io/solutions/partnerships#demo)[See Partner IQ](https://ordr.io/insight#partner-iq) ![](https://ordr.io/hubfs/New%20Ordr%20Pictures/img-festival-crowd-at-night.jpg) 01 Exposure **Geofenced**Who was actually reached 02 Visit **Partner location**Who went afterwards 03 Purchase **Category spend**What it produced AttributedNot modelledRenewable ## Reach is not proof. Every partnership team knows the conversation. The sponsor asks what they got, and the answer is a number about how many people might have seen something. 01**Impressions are the only currency** A quarterly PDF of reach figures is not evidence a CFO on the sponsor side can act on. 76 percent of marketers investing in sports sponsorship say they cannot calculate the ROI. 02**Retargeting never actually gets delivered** It is promised in the deck and then dies in the integration. The team has no channel to reach its own fans in the moment, so the activation stays a logo on a board. 03**Renewals get argued on relationship** Which works until the sponsor changes CMO. Without attribution the conversation restarts from zero every cycle. Sponsorship figures from [Forrester, Q4 2024 CMO Pulse Survey](https://www.forrester.com/blogs/sports-sponsorships-surge-despite-fuzzy-roi). ## Redemptions. Not impressions. 01 ### Attribution Geofencing shows where fans go after they leave. Game night spend shows what they bought while they were there. Together they replace the reach report with a purchase record. - **Attributed visits by partner location**, not modelled reach. - **Category spend lift** during the activation window, measured against the same denominator. - **Audience overlap** between your fans and the partner's customers. - **A renewal recommendation** the account team can take into the room. What a partner sees at renewal Attribution Impressions reportedthe old report Fans actually exposedgeofenced Visits and purchases attributedwhat renews the deal Shape only. The narrowing is the point: fewer numbers, all of them defensible. 02 ### Activation in the moment The most valuable time to reach a fan is while they are still in the seat. Partner IQ delivers offers and alerts through the app you already own. - **Delivered in your own mobile app**, not a channel the fan has to opt into separately. - **Geofenced offers and alerts** triggered on real behaviour rather than a schedule. - **Ordr Insights feeds the trigger**, so the offer matches what the fan actually buys. - **Every delivery is measurable**, which is what turns an activation into a renewal argument. ActivationIn the moment ##### Delivered through Your mobile appGeofenced alertsPartner offers ##### Triggered by LocationPurchase historySectionFixture ##### Measured as RedemptionsCategory liftAttributed visits 03 ### New business The same data that renews an existing partner opens a conversation with one you do not have yet. You walk in already knowing how many of their customers are your fans. - **Data-backed first meetings** instead of a rate card and a relationship. - **Category gaps become visible** when you can see where your fans already spend. - **Your inventory gets priced on outcomes** rather than on estimated eyeballs. - **The pitch is repeatable**, which matters more than any single deal. New businessData first ##### Before the meeting Fan movement dataCategory overlapSpend patterns ##### In the meeting Attributed audienceProposed activationMeasurement plan ## What the platform has already produced. 10+ Systems integrated across team and stadium, which is what makes attribution possible at all. Attribution is a data completeness problem before it is an analytics problem. Vegas Golden Knights[Read the case study →](https://ordr.io/customers/golden-knights?hsLang=io) 76% Of US marketers who invested in sports sponsorship in 2024 agree or strongly agree that they struggle to calculate the ROI, in Forrester's own CMO survey. Forrester, 2024 survey[Read the research →](https://ordr.io/research?hsLang=io) 39% Planned to increase sports sponsorship investment, and a further 28 percent planned to enter the category for the first time. Demand is rising faster than measurement. Forrester, 2024 survey[See Partner IQ →](https://ordr.io/insight#partner-iq) ## Start with one activation. 01 **Pick one partner** Ideally one coming up for renewal, and ideally one whose category you can locate on a map. 02 **Run one fixture** We attribute a single event end to end: exposure, visits, and category spend against the same denominator. 03 **Take it into the room** If the number is good it renews the deal. If it is not, you found that out before the sponsor did. ## Which renewal is closest? Tell us the partner and the category and we will show you what attribution looks like for that specific activation, on one fixture, before anything is signed. > Switching to Ordr was one of the smartest and easiest decisions we've made. By moving our payments under Ordr, we gained visibility into hidden costs and started unlocking valuable, revenue-driving data. **Mike Dillon**Chief Financial Officer, Pittsburgh Penguins First name Last name Work email Organisation Phone optional How can we help?Choose oneLower what we pay in card feesTake payments away from a terminalGet usable data out of our transactionsProve what our partners actually deliveredReplace several vendors with oneSomething else, or not sure yet Request a demo We use this to route you to the right person. No sequence, no drip. ### Thank you. Your request is in. Someone from Ordr will reply directly, usually within one business day. [![Ordr](https://ordr.io/hubfs/New%20Ordr%20Pictures/brand-ordr-wordmark.png)](https://ordr.io/?hsLang=io) The commerce intelligence layer for sports and live entertainment. One ledger across ticketing, the counter, retail and premium. #### Platform [Ordr Pay](https://ordr.io/pay?hsLang=io)[Merchant processing](https://ordr.io/pay#processing)[Virtual payments](https://ordr.io/pay#virtual)[Agentic payments](https://ordr.io/pay#agentic)[Alternative payments](https://ordr.io/pay#alternative)[Ordr Insights](https://ordr.io/insight?hsLang=io)[Fan IQ](https://ordr.io/insight#fan-iq)[Partner IQ](https://ordr.io/insight#partner-iq)[Transact IQ](https://ordr.io/insight#transact-iq) #### By role [Finance](https://ordr.io/solutions/finance?hsLang=io)[Partnerships](https://ordr.io/solutions/partnerships?hsLang=io)[Ticketing](https://ordr.io/solutions/ticketing?hsLang=io)[Operations](https://ordr.io/solutions/operations?hsLang=io)[Technology](https://ordr.io/solutions/technology?hsLang=io)[By moment](https://ordr.io/solutions/moments?hsLang=io) #### Customers [Case studies](https://ordr.io/customers?hsLang=io)[Vegas Golden Knights](https://ordr.io/customers/golden-knights?hsLang=io)[Pittsburgh Penguins](https://ordr.io/customers/penguins?hsLang=io)[Ticketmaster](https://ordr.io/customers/ticketmaster?hsLang=io)[Trust and security](https://ordr.io/trust?hsLang=io) #### Company [About Ordr](https://ordr.io/about?hsLang=io)[News](https://ordr.io/news?hsLang=io)[Research](https://ordr.io/research?hsLang=io)[Venue Payments Report](https://ordr.io/research#report)[Schedule a demo](https://ordr.io/solutions/partnerships#demo) © 2026 Ordr Technologies Inc. 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