OrdrCommerce
Intelligence
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Ordr PayMerchant processingInterchange optimised, gateway agnostic, no headline rate gamesVirtual paymentsText to pay, email links, and a PCI compliant agent portalAgentic paymentsMachine initiated purchase, on rails that already shippedAlternative paymentsWallets, PIN debit, pay by bank, and stablecoin settlement
Ordr InsightsFan IQOne fan profile across ticketing, concessions, retail, and premiumPartner IQAttribution your partners can renew against, not impressionsTransact IQEvery rate, every downgrade, every overcharge, in one view
LiveFan IQ is live with Ticketmaster

Ticketing, entry, concessions, retail, and partner activation resolved to one fan.

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By role

FinanceRate visibility, dispute exposure, and a close that lands the same nightPartnershipsProve what an activation delivered before the renewal conversationTicketingJoin the seat to the sale without leaving your ticketing platformOperationsOne system across gate, counter, retail, and premiumTechnologyOne integration layer instead of nine vendor relationships

By moment

Gate and entry Concessions and retail Premium and suites Partner activation

Field reports

The 2026 Venue Payments ReportWhat changed at the counter this season, and what it costCustody, compliance, and the cost of a fragmented stackData ownership, card security standards, and dispute economicsAll researchEverything Ordr has published, with sources

Company

NewsAnnouncements, partnerships, and coverageAbout OrdrWho we are and why we built this
FreeThe 2026 Venue Payments Report

Built from network transaction data and interviews with finance leads across sports and live entertainment.

Get the report →

Proof

Case studiesNamed clubs, measured results, stated methodVegas Golden Knights55 bps off interchange and $82.5k in chargebacks recoveredPittsburgh PenguinsA dozen vendors consolidated, 53% off processing in 60 daysTicketmasterThe integration that joins the ticket to the counter

Trust

Trust and securityCertifications, architecture, and who owns the fan recordHow we handle dataWhat we hold, why we hold it, and for how long
Trusted byThe clubs, the resorts, and the rails

NHL, AHL, CFL and WNBA clubs, MLS, a Las Vegas resort, and the platforms underneath them.

See the roster →

Renew onevidence.

Sponsorship money is going in faster than measurement is. Forrester found 76 percent of marketers who invested in sports sponsorship struggle to calculate the ROI, while 39 percent planned to increase spend and 28 percent planned to enter for the first time. Partner IQ gives you the number they cannot produce for themselves.

Schedule a demo →See Partner IQ
01 Exposure
GeofencedWho was actually reached
02 Visit
Partner locationWho went afterwards
03 Purchase
Category spendWhat it produced
AttributedNot modelledRenewable

Reach is not proof.

Every partnership team knows the conversation. The sponsor asks what they got, and the answer is a number about how many people might have seen something.

01Impressions are the only currency

A quarterly PDF of reach figures is not evidence a CFO on the sponsor side can act on. 76 percent of marketers investing in sports sponsorship say they cannot calculate the ROI.

02Retargeting never actually gets delivered

It is promised in the deck and then dies in the integration. The team has no channel to reach its own fans in the moment, so the activation stays a logo on a board.

03Renewals get argued on relationship

Which works until the sponsor changes CMO. Without attribution the conversation restarts from zero every cycle.

Sponsorship figures from Forrester, Q4 2024 CMO Pulse Survey.

Redemptions.
Not impressions.

01

Attribution

Geofencing shows where fans go after they leave. Game night spend shows what they bought while they were there. Together they replace the reach report with a purchase record.

  • Attributed visits by partner location, not modelled reach.
  • Category spend lift during the activation window, measured against the same denominator.
  • Audience overlap between your fans and the partner's customers.
  • A renewal recommendation the account team can take into the room.
What a partner sees at renewal Attribution
Impressions reportedthe old report
Fans actually exposedgeofenced
Visits and purchases attributedwhat renews the deal

Shape only. The narrowing is the point: fewer numbers, all of them defensible.

02

Activation in the moment

The most valuable time to reach a fan is while they are still in the seat. Partner IQ delivers offers and alerts through the app you already own.

  • Delivered in your own mobile app, not a channel the fan has to opt into separately.
  • Geofenced offers and alerts triggered on real behaviour rather than a schedule.
  • Ordr Insights feeds the trigger, so the offer matches what the fan actually buys.
  • Every delivery is measurable, which is what turns an activation into a renewal argument.
ActivationIn the moment
Delivered through
Your mobile appGeofenced alertsPartner offers
Triggered by
LocationPurchase historySectionFixture
Measured as
RedemptionsCategory liftAttributed visits

03

New business

The same data that renews an existing partner opens a conversation with one you do not have yet. You walk in already knowing how many of their customers are your fans.

  • Data-backed first meetings instead of a rate card and a relationship.
  • Category gaps become visible when you can see where your fans already spend.
  • Your inventory gets priced on outcomes rather than on estimated eyeballs.
  • The pitch is repeatable, which matters more than any single deal.
New businessData first
Before the meeting
Fan movement dataCategory overlapSpend patterns
In the meeting
Attributed audienceProposed activationMeasurement plan

What the platform
has already produced.

10+

Systems integrated across team and stadium, which is what makes attribution possible at all. Attribution is a data completeness problem before it is an analytics problem.

Vegas Golden KnightsRead the case study →
76%

Of US marketers who invested in sports sponsorship in 2024 agree or strongly agree that they struggle to calculate the ROI, in Forrester's own CMO survey.

Forrester, 2024 surveyRead the research →
39%

Planned to increase sports sponsorship investment, and a further 28 percent planned to enter the category for the first time. Demand is rising faster than measurement.

Forrester, 2024 surveySee Partner IQ →

Start with one activation.

01

Pick one partner

Ideally one coming up for renewal, and ideally one whose category you can locate on a map.

02

Run one fixture

We attribute a single event end to end: exposure, visits, and category spend against the same denominator.

03

Take it into the room

If the number is good it renews the deal. If it is not, you found that out before the sponsor did.

Which renewal is closest?

Tell us the partner and the category and we will show you what attribution looks like for that specific activation, on one fixture, before anything is signed.

Switching to Ordr was one of the smartest and easiest decisions we've made. By moving our payments under Ordr, we gained visibility into hidden costs and started unlocking valuable, revenue-driving data.
Mike DillonChief Financial Officer, Pittsburgh Penguins

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