How In-Restaurant Digital Ordering is Transforming Dining Out.

Gone are the days of the traditional restaurant ordering process. No longer do we need to wave down a server or wait for someone to bring us a check. Instead, we’re entering an era of “click, eat, repeat,” and it’s being led by the rise of in-restaurant digital ordering.

To understand why this shift is occurring, we first need to look at the broader context. More and more, consumers are demanding convenience in every aspect of their lives. They use apps to hail a ride, have groceries delivered at their doorstep, and even book doctor’s appointments. It’s no wonder that they now expect the same level of convenience when they dine out.

In-restaurant digital ordering is akin to giving each customer a personal butler. A customer’s smartphone becomes a magic wand that can summon delicious food at their table with a simple tap. This level of personalized, direct service is becoming more than a luxury – it’s fast becoming an expectation. 

For example, a 2019 survey by NCR found that nearly 60% of restaurant visits are digitally influenced. The same survey also revealed that 70% of customers believe technology improves their restaurant experience. This is clear evidence that digital ordering is not just a passing trend, but a fundamental shift in customer preferences.

Moreover, in-restaurant digital ordering doesn’t just benefit the customer – it also provides clear benefits for restaurants. With an efficient digital ordering system, restaurants can serve more customers, reduce wait times, and increase table turnover. It also allows for better tracking of customer preferences and habits, providing valuable data that can be used to personalize offerings and enhance customer loyalty.

In-restaurant digital ordering is the future, and the future is now. Just as the remote control revolutionized television viewing, Ordr and in-restaurant digital ordering is transforming the dining out experience. It’s time for restaurants to embrace this change and ride the wave of digital transformation to a more efficient, customer-centric future.